Craft and Philosophy

Suntory spirits embody the harmony that exists between Japanese nature and Japanese people. This unique fusion establishes our craft as an art form.

Harmony with Nature

Nature's abundance, transience and diversity are sources of inspiration for the Japanese.

The Japanese feel at one with nature; their ultimate inspiration and guiding force. They have a special reverence for nature, and believe that nameless spirits referred to as "eight million gods" reside within every pebble, raindrop and seed. Japanese nature is blessed with many expressions – deep forests, lush greenery, steep mountains, and beautiful waters. Each is further heightened by the richness of the seasons. In every Suntory Whisky lives a unique Japanese sensibility and respect for nature.

The Art of Blending

For nearly a century, Suntory has been pioneering the art of blending whisky based on the spirit of heritage and innovation passed down from generation to generation.This comes to life through our unrivaled artisanship, and diversity in the making and art of blending, built over three generations as the founding House of Japanese Whisky.

Suntory Whisky Craft

The artisanship of our whisky making is rooted in five key concepts: the pristine water soul place, the four seasons of Japan, our cask aging, a diverse array of products, and our remarkable team of master blenders. We invite you to discover more about each of these important elements of our craft.

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Man decanting whisky into a glass standing over whisky barrels

Roku Craft

Roku is produced in the “Liquor Atelier”, the specialized craft distillery featuring four distinct types of pot stills and, in a process unique to Roku, the botanicals are distilled separately according to each of individual characteristics.

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Haku Craft

Our artisans are committed to selecting the best ingredients and using complex and innovative techniques to create spirits of unrivaled quality and unique Japanese character.

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More to Explore

About House of Suntory

Founded in 1899, Shinjiro Torii built the House of Suntory with a singular vision: to craft quintessentially Japanese spirits that would suit the delicate palate of his people.

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