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Made to Shine
Haku Vodka introduces its first campaign, featuring actress and musician Rina Sawayama. Inspired by Tokyo after dark, “Made To Shine” invites consumers to discover the brilliance of Japanese cocktail culture.
Rina Sawayama x Haku Vodka
Explore Tokyo’s backstreets with musician and actor Rina Sawayama and discover how Haku Vodka shines a light on everything it touches. Made from 100% Japanese white rice and filtered with bamboo charcoal, Haku Vodka shows how Japanese craftsmanship can create wonder from the simplest ingredients.
Behind the scenes with Rina Sawayama
As a musician, model and actress, Rina Sawayama embodies the Haku ethos of Made to Shine. Blending eclectic influences with personal storytelling, Rina has forged a distinctive creative identity that is entirely her own.